About Bloom & Blossom

Easy to digest

Eases fussiness, gas, and crying

Complete milk-based nutrition for infants 0-12 months

Clinically proven to be well tolerated§

Clinically proven to support growth and development

Produced in a state-of-the-art, FDA-inspected facility

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Ultra Gentle

Easy to digest with partially broken down whey protein

95 percent less lactose* than a standard milk infant formula

DHA, ARA, and Choline to support brain and eye development


Buy Bloom & Blossom online or in stores:

Bloom & Blossom Ultra Gentle Formula

Bloom & Blossom Ultra Gentle Infant Formula is a specially designed, easy-to-digest formula for babies experiencing fussiness, gas, or crying. It features a 1-2-3 combination that makes sense:

  • 100% partially hydrolyzed (broken down) protein.
  • Prebiotics, which may support digestive health and the immune system.
  • Reduced lactose* for babies who may be sensitive to lactose.

What does this mean for you and your baby? It means fewer fussy feedings and more potential bonding time between parent and child. It all starts with the promise behind our formula, the science that translates into comfort food for your little one.

Our Promise

We promise that no other baby formula brand cares more about delivering a formula that is ideal for sensitive tummies. Bloom & Blossom Ultra Gentle Infant Formula is a premium, "super-starter" formula designed to be "ultra gentle" on your baby's tummy from birth. It is easy to digest because of its 1-2-3 combination formulation.

* 95% less lactose than standard milk-based infant formulas.
§ The Safety of Formula Switching for Infants, Barber et al, 2012.

Unique, 1-2-3 Combination for Easy Digestion

Many moms encounter feeding challenges with their babies. Bloom & Blossom Ultra Gentle Formula offers three important features that can help address common feeding issues, including fussiness, gas, or crying.

  1. Low Lactose Formula: Ultra Gentle contains 95 percent less lactose than routine, milk-based infant formulas for babies who may be sensitive to lactose.
  2. 100% Partially Hydrolyzed Whey Protein: Bloom & Blossom Ultra Gentle contains easy-to-digest proteins that are partially broken down, which helps avoid digestive problems such as fussiness, gas, and crying.
  3. Prebiotics are dietary fibers that nourish good bacteria in the gut. Bloom & Blossom Ultra Gentle contains prebiotics, which may support your baby's immune system and digestive health.

Bloom & Blossom is a comforting Ultra Gentle Formula that will help you bond with your baby by reducing the risk of uncomfortable feedings. Improved infant feedings means more quality time with your baby.